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  • Writer's pictureJosh Aitken

Unveiling the secrets of website design appeal

Updated: May 1

JMP Digitive: Unveiling the secrets of website design appeal blog image

Have you ever visited a website that instantly grabbed your attention and made you want to stay? Here's a break down of some of the factors that makes a website design truly appealing.

First off, it's all about the visuals. A harmonious colour palette and clean layout are key. Nobody likes clutter or eye-searing colours. Clean lines, logical navigation, and just the right amount of white space. Speed matters too. In today's fast-paced world, slow-loading sites are a turn-off.

A mobile-friendly layout is non-negotiable. With so many users browsing mainly on phones and tablets, your site needs to look good on any screen size. But it's not just about looks. Substance matters too. Quality content keeps visitors engaged and coming back for more. This can be in the form of informative blog posts, captivating videos, or jaw-dropping images, the content is what ultimately keeps people engaged.

And finally, user experience is crucial. A user-friendly interface and easy navigation make all the difference. In short, an appealing website design strikes the perfect balance between style, substance, and usability. Master these elements, and you'll have visitors hooked in no time.

Get in touch for web design in Stoke-on-Trent by emailing

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